Forbes

10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing

2. Give Away High-Quality Content On Social Media

Offer high-quality content for free on all social media platforms, as often as possible. Customers know how to find you; you no longer have to tell them your URL or phone number. What consumers don't know is who you are, why you're an expert, what you know and how you can help them. Think of the top 10 questions you get from your customers. Make a video answering each of them. Spin that video on all media types (written blogs, Instagram Stories, etc) and share as many posts across all platforms as you can. Here's how one video can make 30 posts: the video itself posted on Facebook, Instagram, LinkedIn, Twitter and YouTube; then five shorter snippet quotes can be posted on Facebook, Instagram, LinkedIn and Twitter; finally, you have your blog, which should also be cross-posted on Facebook, LinkedIn and Twitter. - Jonathan Sparks, Sparks Law